People, Power, Passion 01/25
Our agency newsletter from March 2025 about artificial intelligence, successes through press releases and agency news.
PROI: The added value of PR networks
Since 2003, comm:unications has been the exclusive Austrian network partner of PROI, the fourth largest PR network in the world. Agency director Sabine Pöhacker explains the added value of this membership for the agency’s clients and employees, as well as for the agency itself.
People, Power, Passion 12/23
One of the most successful examples of storytelling is currently pouring down on us: Christmas and the proclamation of the Good News.
People, Power, Passion 10/23
From Google Ads to social media and AI, digital is now an integral part of every communication. Companies that reach their target audiences on all channels throughout the customer journey will have a clear advantage.
Clear words for success: Why writing manuals are so valuable to businesses
Language and wording play a central role in corporate culture, shaping identity, collaboration and external image. Yet they are often neglected and seen as a “no-brainer”. Consultant Sarah Krasser and Junior Consultant Teresa Lackner explain why it is essential to seize the opportunity to shape internal and external perceptions with the help of corporate language, and how a wording manual can help.
People, Power, Passion 07/23
While summer is a quiet time for many industries, there is no sign of the proverbial “summer slump” at comm:unications – on the contrary: we are currently preparing the PR for two major trade fairs, and we also have media training sessions, jury participation and lots of press releases on the agenda. And with a constant stream of new clients and topics, one thing’s for sure: there’s never a dull moment here.
Figures of speech in PR are like “cinema in the head”
Metaphors are a powerful rhetorical tool that create “images in the mind” and lead to quick understanding. Agency owner Sabine Pöhacker and PR trainee Irene Maurer explain why metaphors should be used more in PR.
People, Power, Passion 03/23
Spring invites you to put out your feelers. Now is also the time for companies to be inspired: A few days ago, agency boss Sabine Pöhacker returned from the International PR Congress in Delhi.
The polarised society
Whether it’s COVID, the climate crisis or politics – there’s hardly any objective discussion these days. Sabine Pöhacker on the reasons for the increasing polarisation of our society.
