Since 2003, comm:unications has been the exclusive Austrian network partner of PROI, the fourth largest PR network in the world. Agency director Sabine Pöhacker explains the added value of this membership for the agency’s clients and employees, as well as for the agency itself.
One of the most successful examples of storytelling is currently pouring down on us: Christmas and the proclamation of the Good News.
From Google Ads to social media and AI, digital is now an integral part of every communication. Companies that reach their target audiences on all channels throughout the customer journey will have a clear advantage.
Language and wording play a central role in corporate culture, shaping identity, collaboration and external image. Yet they are often neglected and seen as a “no-brainer”. Consultant Sarah Krasser and Junior Consultant Teresa Lackner explain why it is essential to seize the opportunity to shape internal and external perceptions with the help of corporate language, and how a wording manual can help.
While summer is a quiet time for many industries, there is no sign of the proverbial “summer slump” at comm:unications – on the contrary: we are currently preparing the PR for two major trade fairs, and we also have media training sessions, jury participation and lots of press releases on the agenda. And with a constant stream of new clients and topics, one thing’s for sure: there’s never a dull moment here.
Metaphors are a powerful rhetorical tool that create “images in the mind” and lead to quick understanding. Agency owner Sabine Pöhacker and PR trainee Irene Maurer explain why metaphors should be used more in PR.
Spring invites you to put out your feelers. Now is also the time for companies to be inspired: A few days ago, agency boss Sabine Pöhacker returned from the International PR Congress in Delhi.
Whether it’s COVID, the climate crisis or politics – there’s hardly any objective discussion these days. Sabine Pöhacker on the reasons for the increasing polarisation of our society.
comm:unications has been providing high quality PR services since 1996. For our clients, we develop PR strategies and creative content. We create messages and stories and score with contacts, media relations, video PR and social media. We get things moving with marketing campaigns, PR events and awareness campaigns. Our specialities are systemic CEO consulting, litigation PR and crisis communications.
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Seit 1996 liefert comm:unications höchste Qualität in allen PR-Bereichen. Für unsere Kunden entwickeln wir PR-Strategien und Creative Content. Wir konzipieren Botschaften und Stories. Wir punkten mit Kontakten, reichweitenstarker Medienarbeit, Video-PR und Social Media. Wir bewegen mit Marketing-Aktionen, PR-Events und Awareness-Kampagnen. Spezialbereiche sind systemische CEO-Beratung, Litigation PR und Krisen-Kommunikation.
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