12th February Falkensteiner Hotels & Residences relies on comm:unications
The PR agency comm:uncations in Vienna consults Falkensteiner Hotels & Residences, the famous Austrian brand with 26 four and five star hotels and apartment complexes in seven European countries, since February. The objective of the collaboration is to support the hotel group’s repositioning with a clear focus on the leisure sector.
The aim of the rebranding process of the Falkensteiner group, managing more than 26 hotels in the four and five star segment and three apartment complexes, is to offer ideal holiday moments – through perfect hotels for every stage of life. The process of strategic brand positioning was already started in 2018. Thereby Falkensteiner focusses on leisure hotels and interactions with their guests.
Katharina Riedl and Susanne Posch, in charge of media relations at Falkensteiner, got the Viennese PR agency on board: „Our new approach to our brand requires innovative communication strategies. When it came to choosing an agency, comm:unications convinced with their comprehensive experience and a very pro-active approach”, says Riedl.
The Vienna based Austrian PR agency stands for strategic consultation at eye level, storytelling, PR 4.0, 360° communication and has extensive experience in the sectors lifestyle and tourism: Some of their credentials are the city of Hamburg and its new cultural landmark Elbphilharmonie, the Chinese tourism association, Styrian tourism association as well as mytaxi.
The Falkensteiner hotel group is present in seven European countries. Within the brand Falkensteiner Hotels & Residences the hotel group markets 4.700 rooms, more than 1,7 million of overnight stays and takes a managed profit of 180 million Euro. The new brand process ensures to cluster the hotels in four travel motivation themes – „active“, „pleasure“, „entertainment“ and „slow down“.
comm:unications – Agentur für PR, Events & Marketing was founded in 1996 and ranks among the top 20 PR agencies in Austria. Sector focuses are Lifestyle & Consumer Brands, Culture & Tourism, Pharmaceuticals & Healthcare, and National and International Organisations and Associations. The expertise ranges from strategic communications consulting, stakeholder communications, media relations and social media, to the implementation of large-scale PR campaigns, reputation management, litigation PR and crisis communication. The owner-managed, independent Vienna agency is a partner in the sixth-largest PR agency network in the world, PROI Worldwide. The agency founder, Sabine Pöhacker, M.Sc., is an accredited communications and management consultant, as well as a certified systemic business coach.
Pictures enclosed
Caption 1: comm:unications CEO Sabine Pöhacker/picture credit: comm:unications – reprint free of charge
Caption 2: Falkensteiner Hotel & Spa Carinzia in the winter time/picture credit: Falkensteiner – reprint free of charge
For additional information contact:
comm:unications – Agentur für PR, Events & Marketing Sabine Pöhacker, MSc., Mag. Nina Roth, MAS
Tel.: +43 1 315 14 11-0, sabine.poehacker@communications.co.at
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