Summer, sun and PR

Today, it’s all about your image PR. Even if your company already offers top-quality products and services, a good image is a great way to build goodwill. In this newsletter, we’ll tell you what you can do to climb the reputation ladder. We also have a few PR examples for you.

Summer campaign

Just in time for the bathing season, the Association of the Swimming Pool Industry is launching a safety campaign that was talked about in numerous media reports. How does it work? We took the serious issue of child safety and made it fun and playful, actively involving 2,400 kindergartens. The fun Puhuhul booklet can be downloaded here and the Puhuhul summer song is available for free on Spotify. This is how good PR works!

Storytelling

“The bait has to taste well to the fish – not to the fisherman” – at comm:unications, this guiding principle is the indispensable basis for strategic storytelling, because this is the only way stories can reach people’s hearts. Speaking of: stories that make it into the media are emotional, understandable and of direct relevance to the target groups. It sounds simple, but it’s professional PR.

Watch the camera!

In Austria, more than 90 per cent of CEOs represent their company to the outside world. As well as clear words, charisma, sympathy and empathy are also required. To ensure a perfect appearance, comm:unications offers individual on-camera training for top management and executives. Contact us if you are interested!

Fire on the roof

No company is immune to a crisis. The PR professionals at comm:unications have an extensive repertoire for mastering crises with confidence: the interlinked modules start with the creation of possible crisis scenarios and specific options for action, through crisis simulation on the Internet to escalation training in front of the camera. Remember: the best crisis PR is crisis prevention. Get started now!

The summer tip

The perennial question: how do I get into the media? Our tip: enter competitions and rankings. It’s worth it! As a credible sign of quality, innovation and success, awards and rankings have a catalytic effect and also contribute to employer branding. By the way: comm:unications can also advise your company on which awards are relevant for you and help you prepare the entry documents. A selection of awards/rankings can be found here!

Agency News

Sabine Pöhacker and her team are delighted to be listed among Austria’s leading PR agencies in the Horizont PR ranking. Another reason to celebrate is the agency’s 28th anniversary and 20 years of exclusive membership in PROI Worldwide, the fourth largest PR network in the world. We can therefore look to the future with confidence.

On that note, we wish you a relaxing summer.

Your comm:unications team