Our agency newsletter from December 2024 on essential PR tools, success through interviews and employer branding.

Evaluation platforms for employers are also gaining relevance in Austria. How do companies manage to use these platforms effectively and why is carefully considered community management essential?

You have a message with which you want to reach as many people as possible and motivate them to take concrete action?

Our agency newsletter from October 2024 on cybercrime, sustainability and 360° PR successes for lung health.

On the 29th of September, the Austrian citizens will cast their votes, determining the National Council for the coming five years. As comm:unications has a lot of international partners, mainly within the PROI-Network, CEO Sabine Pöhacker and Trainee Leila Hüller have prepared a short analysis of the current political situation. Studies predict the victory of the far-right party; this raises much concern among many citizens who fear a shift to the right and its subsequent negative implications for Austrian democracy.

Today, it’s all about your image PR. Even if your company already offers top-quality products and services, a good image is a great way to build goodwill. In this newsletter, we’ll tell you what you can do to climb the reputation ladder.

The recurring question: how do I get into the media? Our tip: take part in competitions and rankings.

comm:unications celebrates 20 years as a member of the world’s most award-winning PR network.

Prioritising is a task that accompanies all of us throughout our professional lives. Getting your priorities right is the key to working efficiently and effectively.

In an age of sensory overload, attracting attention is anything but easy. Storytelling helps getting people excited about your business.

Europe, Europe, Europe! The super election year 2024 is reason enough to give you an insight into our work for the EU and the European Parliament in today’s newsletter. As one of Austria’s leading PR agencies, comm:unications has been advising these two important institutions for many years and has since implemented around 60 large-scale PR […]

2024 is the super election year par excellence. Four billion people – almost half the world’s population – will be called upon to exercise their right to vote. The EU will also be going to the polls, with the European Parliament elections taking place in early June.

Social media has had a significant impact on our daily lives for years and has long been an indispensable part of integrated PR and marketing strategies. Among the many opportunities that new media offers the PR industry, influencer collaboration stands out as a particularly powerful tool for authentically addressing target groups and placing messages in a sustainable way.

Since 2003, comm:unications has been the exclusive Austrian network partner of PROI, the fourth largest PR network in the world. Agency director Sabine Pöhacker explains the added value of this membership for the agency’s clients and employees, as well as for the agency itself.

One of the most successful examples of storytelling is currently pouring down on us: Christmas and the proclamation of the Good News.

From Google Ads to social media and AI, digital is now an integral part of every communication. Companies that reach their target audiences on all channels throughout the customer journey will have a clear advantage.

Language and wording play a central role in corporate culture, shaping identity, collaboration and external image. Yet they are often neglected and seen as a “no-brainer”. Consultant Sarah Krasser and Junior Consultant Teresa Lackner explain why it is essential to seize the opportunity to shape internal and external perceptions with the help of corporate language, and how a wording manual can help.

While summer is a quiet time for many industries, there is no sign of the proverbial “summer slump” at comm:unications – on the contrary: we are currently preparing the PR for two major trade fairs, and we also have media training sessions, jury participation and lots of press releases on the agenda. And with a constant stream of new clients and topics, one thing’s for sure: there’s never a dull moment here.

Metaphors are a powerful rhetorical tool that create “images in the mind” and lead to quick understanding. Agency owner Sabine Pöhacker and PR trainee Irene Maurer explain why metaphors should be used more in PR.

Spring invites you to put out your feelers. Now is also the time for companies to be inspired: A few days ago, agency boss Sabine Pöhacker returned from the International PR Congress in Delhi.

Whether it’s COVID, the climate crisis or politics – there’s hardly any objective discussion these days. Sabine Pöhacker on the reasons for the increasing polarisation of our society.