Fresh Perspectives on PR: Between Cybercrime and AI Opportunities

Dear Readers,

Spring brings new energy and a renewed sense of activity—and in the world of communications, too, major issues are driving change. Cybersecurity is becoming a top priority for many companies, as cyberattacks are not just an IT issue but also require a strategic communications response. At the same time, artificial intelligence is noticeably changing our daily work: It opens up new possibilities, but also requires a conscious and responsible approach.

In this newsletter, we address both topics and provide insights into why strategic communication is crucial, especially in times of digital risks. We also report on current projects, events, and developments at comm:unications.

We hope you find this newsletter inspiring and wish you a great start to spring.

Sabine Pöhacker, Sarah Krasser-Fuchs

and the comm:unications Team

Why Communication Is Crucial During Cyberattacks

Cybersecurity is by no means purely an IT issue; from a communications perspective, cyber crises also require the utmost professionalism to safeguard reputation and trust. When a cyberattack cripples systems, companies face not only technical challenges but also the task of communicating quickly and transparently with employees, customers, and the media. Especially in such situations, effective communication determines whether trust is lost or can be rebuilt. Read the latest comm:unications blog post to learn why good preparation for cyber crises is crucial and what role strategic crisis communication plays in this process.

Responsible Communication in the Use of AI

Artificial intelligence opens up entirely new possibilities for us—from more efficient work processes to serving as a valuable brainstorming partner. However, one aspect is often overlooked: its use also comes with responsibility. This is because every AI application involves significant resource consumption: computing power requires energy and thus also has environmental impacts. For comm:unications, this means using AI in a conscious and thoughtful manner. Our goal is to make sensible use of its potential while simultaneously ensuring transparency and considering sustainability aspects. In our latest blog post, you’ll find tips on how to successfully integrate responsible AI practices into your daily PR work.

Superpower Interviews: Greater Visibility for Companies

Interviews are a powerful tool for communicating complex topics in an accessible way and drawing attention to companies. For Labor Strauss, the comm:unications team secured a series of interviews in relevant Austrian and German media outlets. These professionally prepared conversations with editors allow key messages to be strategically placed and the company’s expertise to be authentically positioned. As a result, interviews demonstrably contribute to your company’s reputation—both online and offline.

comm:unications Wins Two New Clients

The comm:unications team is pleased to announce another account win in the sustainability sector: Effective immediately, we will be handling strategic PR and media relations for the Austrian Water and Waste Management Association (ÖWAV). As a leading center of expertise, ÖWAV is now another client in the sustainability and environmental communications sector. In addition, another company is relying on comm:unications for communications support: With an eye toward the upcoming summer season, Boataround brings a breath of fresh air and maritime flair to the comm: client portfolio.

Announcement: Business Breakfast “Don’t panic!”

This high-profile event on cybersecurity will take place on the morning of April 22 in Vienna. Agency head Sabine Pöhacker will share valuable tips on strategic crisis communication in the event of cyberattacks. After all, when IT systems fail or sensitive data is compromised, clear messaging and transparent communication are essential—in addition to technical measures. The Business Breakfast offers a valuable opportunity for exchange and discussion on how companies can prepare for cyberattacks both technically and in terms of communication.

Inside the Agency: comm:unications Looks Ahead

The annual strategy meeting focused on the agency’s continued development, new areas of emphasis in consulting, and topics such as sustainability, crisis communication, and the thoughtful use of AI in day-to-day communications. In addition to many ideas and discussions, concrete goals for the coming years were also defined—with the clear aim of continuing to support clients with strategic, forward-looking communication.