Our PR highlights in autumn

For us, autumn is all about new things – new projects, exciting encounters and fresh ideas for successful communication. We accompanied a video shoot in France for our client adapa, gathered inspiring impressions at the Media Days in Vienna and were delighted to be interviewed by HORIZONT about the international PROI study on communication in corporate transformations.

Look forward to concentrated PR expertise and inspiring insights in this newsletter.

Sabine Pöhacker and the comm:unications team

Video as a success factor in brand presentation

Nowadays, video is one of the most relevant formats for conveying brand messages clearly and effectively. For the European packaging specialist adapa, we teamed up with one of France’s largest coffee manufacturers to capture an impressive success story in moving images. We accompanied the entire process, from conception, storyline and strategic planning to operational implementation. Complemented by speaker coaching and professional messaging, the result was an image video that gets to the heart of the most important messages and has a lasting impact. We would be happy to turn your ideas into moving images too.

comm:unications at the Media Days

This year’s Media Days Vienna once again demonstrated how much the world of communication and media is changing. Our agency head Sabine Pöhacker was there on behalf of comm:unications and came away with valuable insights and new perspectives.

The presentation by Bernhard Pörksen, Professor of Media Studies at the University of Tübingen, was particularly striking. With the quote ‘The old world is collapsing, the new world is not yet here,’ he made it clear how much the industry is caught between the democratisation of communication, the market power of big tech companies and increasing polarisation. At the same time, it became clear that the classic gatekeeper era is over – communication today is more open and challenging than ever.

Comm:unications on the front page of HORIZONT

We are delighted with the wonderful interview in HORIZONT, in which our agency head Sabine Pöhacker and junior partner Sarah Krasser-Fuchs presented the results of the international PROI survey on communication in corporate transformations. The exciting findings were discussed with numerous industry representatives in advance. The entire study with all results and the Transformation Readiness Index is available for download here.

SEO basics for greater online visibility

Search engine optimisation (SEO) is the key to increasing visibility on the internet, winning new customers and achieving long-term success. In our latest blog post on SEO basics, we show you how to get started with a clear SEO strategy and which tips can be implemented immediately. Read the whole article now.

It’s also worth looking ahead today: Generative Engine Optimisation (GEO) is creating new challenges and opportunities – this form of SEO for AI search results is changing the rules of the game when it comes to digital visibility. More on this in our next blog post.

Press brunch at Tiny Feet

The importance of person-to-person communication was demonstrated at the press brunch held by Tiny Feet fertility clinics. In a small group with selected editors from the health and lifestyle sectors, the latest developments in fertility, fertility treatment and social freezing were presented. Experts Dr András Jaksics and Dr Birgit Huber provided exciting insights into modern methods of reproductive medicine, while nutritionist Isabella Förster enriched the healthy brunch with valuable nutritional tips. An inspiring day full of exchange and perspectives!

Agency news

We have some wonderful news: Sabrina is back after her maternity leave and Isabella is joining us as an intern in the comm:unications team. Welcome back and welcome aboard! We celebrated this double occasion with an Oktoberfest lunch – including white sausages, Obazda cheese and pretzels. We are delighted to have you here and to welcome the fresh energy you bring to our agency!

Your comm:unications team