ARMOUR FOR SPRING

Spring invites you to put out your feelers. Now is also the time for companies to be inspired: A few days ago, agency boss Sabine Pöhacker returned from the International PR Congress in Delhi, India. In her baggage: sensational insights into AI and the use of ChatGPT in PR, as well as insights for companies on how to act in line with ESG and effectively design sustainability reports. When it comes to internal communications, we focus on building resilience. And if your company is the victim of a cyber-attack, we have specific expertise.

We wish you an inspiring spring!

YIPPEE – WE’VE RELOCATED!

Our new sunny offices at Wasagasse 6/6 are just a stone’s throw from Vienna’s Schottentor. The palace, built in 1873 by the famous Ringstrasse architect Heinrich von Ferstel and dedicated to the four muses of the liberal arts, offers even more space for innovation and even more room for inspiration.

If you want to follow the comm:unications team digitally during the move and get a glimpse of the new office, take a look at the agency’s Instagram profile.

NEW CUSTOMERS FOR COMM:UNICATIONS

In the industrial, pharmaceutical and mobility sectors, comm:unications can boast new, illustrious names. Croma Pharma, an internationally successful family-owned pharmaceutical company, and the innovative car rental company Leasys, a newly created subsidiary of Stellantis and Crédit Agricole, are among the clients now relying on the expertise of the PR professionals from Wasagasse.

At EU level, comm:unications has been entrusted with a major awareness campaign to inform citizens about their social rights in the field of “employment and training”. The client is the EU’s Directorate-General for Employment, Social Affairs and Inclusion. The agency is also now responsible for media relations and influencer PR for the EU’s #EndGenderStereotypes campaign. The EU’s Directorate-General for Research and Innovation is also relying on the agency’s media effectiveness for its Horizon project.

PR-TREND: VALUES PROVIDE SECURITY

In a guest commentary for the business magazine medianet, CEO Sabine Pöhacker discusses new industry trends: the need for security and orientation increases, especially in uncertain times. The shortage of skilled labour and socio-political responsibility are also causing companies to increasingly reflect on their values. ESG-compliant and transparent behaviour with regard to environmental and social issues is becoming increasingly important. One thing is already clear: companies that communicate their values credibly are among the winners. Read the full article here.

IS CHAT GPT REPLACING THE PR INDUSTRY?

We asked the supposed AI miracle tool directly. The answer: “ChatGPT can support the creation of press releases, carry out media monitoring and analyses and be used for customer communication, for example as a chatbot.” The AI self-disclosure is in line with the opinion of many PR experts. Agency boss Sabine Pöhacker: “ChatGPT is a complementary tool that makes day-to-day work easier. However, it is not a serious alternative to PR consulting, which requires strategy, creativity and cross-disciplinary knowledge.”

AGENCY INSIDE

If you want to know more about us, visit us on our LinkedIn channel! There we have started a new series of communication tips with #prtakeaway. Or have a look at Facebook or Instagram.

We wish you a happy and sunny Easter!

Your comm:unications team