Search engine optimisation (SEO) is an indispensable tool for increasing your company’s online visibility and reaching more potential customers. And it pays off: over 90 per cent of all online experiences begin with a search engine query – and the majority of users stay on the first results page. With these six tips, we at comm:unications show you how to significantly strengthen your online presence.

Organic searches, i.e. visitors who arrive at a website via unpaid Google search results, generate around 40 percent of companies’ revenue. In addition, over three quarters of users prefer organic search results to paid ads. This shows how essential a good SEO strategy is for long-term success in the digital space. The following tips can be implemented immediately and provide an overview of the most important basics of SEO:

1. Keyword research: Identifying the right search terms
The first step towards a successful SEO strategy is selecting the right keywords for your content. Use tools such as Google Keyword Planner or Ubersuggest to find out which terms your target audience frequently uses. Integrate these keywords sensibly into your digital content, titles and meta descriptions to make it easier to find you.

2. On-page optimisation: Improve content and structure
A well-structured website makes it easier for search engines to understand your content

• Title tags and meta descriptions: Create concise titles and descriptions for each page that contain your main keywords.
• Heading structure: Use heading tags (H1, H2, H3) to structure your content logically.
• Alt tags for images: Describe your images with meaningful alt tags so that they are also visible in image searches.

3. Technical SEO: Laying the foundations
A technically flawless website is crucial for achieving a good ranking in search results:

• Mobile-friendliness: Ensure that your website is optimally displayed on mobile devices – because more than half of global search and data traffic occurs via mobile devices.
• Loading time: Optimise the loading speed of your pages by compressing images and removing unnecessary scripts.
• SSL certificate: A secure connection (https) is preferred by search engines and builds trust among users.

4. Content creation: Offer added value
High-quality content is at the heart of any SEO strategy:

• Regular updates: Regularly publish new content that is relevant to your target audience.
• Offer added value: Answer your users’ questions and offer solutions to their problems.
• Different formats: Use different formats such as blog posts, videos or infographics to cover different user needs.

5. Off-page optimisation: Use external factors
In addition to on-page measures, off-page optimisation also plays an important role:

• Backlinks: Develop high-quality backlinks from trustworthy websites to increase your authority.
• Social media: Share your content on social networks to increase its reach and generate traffic.

6. Monitoring and analysis: Measure success
Regularly monitor the performance of your SEO measures:

• Google Analytics: Analysieren Sie den Traffic auf Ihrer Website und identifizieren Sie Verbesserungspotenziale.
• Google Search Console: Überprüfen Sie, für welche Keywords Ihre Seiten ranken und ob technische Probleme vorliegen.

SEO is an ongoing process that requires patience and continuous adjustment. By implementing these basics, you lay the foundation for better visibility for your website and long-term online success.

Smart Search: AI and SEO

GEO – Generative Engine Optimisation – is now a step further: the optimisation of content for AI-generated search results such as ChatGPT and other AI tools. Competition is even tougher here due to the limited space available for citations compared to traditional search results. Tips on this will follow in our next blog post.

PR & SEO working together

Not only your website, but also press releases and other PR content can benefit from SEO applications: by carefully formulating keywords, your company can attract the attention of potential customers. And you can do so in a credible way, directly with your own content. It is also important to add value, include links and, last but not least, analyse the results of your content and learn from your experiences. Curious? We would be happy to help you optimise your SEO strategy – contact us today!