AI and sustainability: Communicating responsibly, acting consciously
Artificial intelligence (AI) is no longer a topic for the future, but an integral part of our everyday working lives – including in the communications and PR industry. Publicly available, free and often pre-installed AI programmes make using AI easier than ever before. But one thing must not be forgotten: every virtual exchange consumes real resources. As communications professionals and as human beings, we are responsible for how consciously we use AI and how resource-efficient we make our processes.
