Interviews are an important tool in corporate communications and positioning. In conversations with journalists, experts can explain complex topics in an accessible way and comment on current developments. This strengthens the interviewee’s credibility and increases the visibility of the organization and the topics being discussed.
Fresh Perspectives on PR: Between Cybercrime and AI Opportunities Dear Readers, Spring brings new energy and a renewed sense of activity—and in the world of communications, too, major issues are driving change. Cybersecurity is becoming a top priority for many companies, as cyberattacks are not just an IT issue but also require a strategic communications […]
A good photo conveys a message, strengthens the brand, and often determines whether content is noticed at all. After all, no press release, social media post, or article can do without visual support these days.
In the event of a cybersecurity incident, and especially in the case of ransomware attacks, it is not only important to respond quickly from a technical perspective, but also to communicate strategically just as quickly.
A year marked by political and economic uncertainty has shown once again how crucial professional communication has become. Especially in challenging times, targeted communication provides guidance, builds trust and raises awareness of issues. That’s why this newsletter is all about professional communication. We show you how to master the coming year with smart strategies, relevant messages and creative approaches.
Artificial intelligence (AI) is no longer a topic for the future, but an integral part of our everyday working lives – including in the communications and PR industry. Publicly available, free and often pre-installed AI programmes make using AI easier than ever before. But one thing must not be forgotten: every virtual exchange consumes real resources. As communications professionals and as human beings, we are responsible for how consciously we use AI and how resource-efficient we make our processes.
comm:unications has been providing high quality PR services since 1996. For our clients, we develop PR strategies and creative content. We create messages and stories and score with contacts, media relations, video PR and social media. We get things moving with marketing campaigns, PR events and awareness campaigns. Our specialities are systemic CEO consulting, litigation PR and crisis communications.
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Seit 1996 liefert comm:unications höchste Qualität in allen PR-Bereichen. Für unsere Kunden entwickeln wir PR-Strategien und Creative Content. Wir konzipieren Botschaften und Stories. Wir punkten mit Kontakten, reichweitenstarker Medienarbeit, Video-PR und Social Media. Wir bewegen mit Marketing-Aktionen, PR-Events und Awareness-Kampagnen. Spezialbereiche sind systemische CEO-Beratung, Litigation PR und Krisen-Kommunikation.
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