On 1 October 2026, NIS2 became a reality for many Austrian companies. However, even if all IT and data security measures are adhered to, a cyber incident can never be ruled out. Sabine Pöhacker, Senior PR Expert at comm:unications, explains why crisis prevention should be prioritised.
In this issue, we’ll show you how interviews help convey complex content in an accessible way, why professional press photos are an important part of media relations, and how communication can effectively address socially relevant topics—from climate resilience to victim protection. You’ll also gain insights into the agency’s current and new projects, and we’re celebrating our 30th anniversary.
At comm:unications, quality has been an integral part of our daily work for many years.
Whether it’s an interview in a daily newspaper, a live radio discussion, or a TV appearance—any company that maintains a public profile must do more than just demonstrate expertise. It’s crucial to break down complex topics into understandable terms, convey messages clearly, and respond confidently to critical or unexpected questions.
Take our 5-minute survey and help us find out how far Austrian companies have actually come in terms of cybersecurity and crisis communication.
Interviews are an important tool in corporate communications and positioning. In conversations with journalists, experts can explain complex topics in an accessible way and comment on current developments. This strengthens the interviewee’s credibility and increases the visibility of the organization and the topics being discussed.
Fresh Perspectives on PR: Between Cybercrime and AI Opportunities Dear Readers, Spring brings new energy and a renewed sense of activity—and in the world of communications, too, major issues are driving change. Cybersecurity is becoming a top priority for many companies, as cyberattacks are not just an IT issue but also require a strategic communications […]
A good photo conveys a message, strengthens the brand, and often determines whether content is noticed at all. After all, no press release, social media post, or article can do without visual support these days.
In the event of a cybersecurity incident, and especially in the case of ransomware attacks, it is not only important to respond quickly from a technical perspective, but also to communicate strategically just as quickly.
A year marked by political and economic uncertainty has shown once again how crucial professional communication has become. Especially in challenging times, targeted communication provides guidance, builds trust and raises awareness of issues. That’s why this newsletter is all about professional communication. We show you how to master the coming year with smart strategies, relevant messages and creative approaches.
comm:unications has been providing high quality PR services since 1996. For our clients, we develop PR strategies and creative content. We create messages and stories and score with contacts, media relations, video PR and social media. We get things moving with marketing campaigns, PR events and awareness campaigns. Our specialities are systemic CEO consulting, litigation PR and crisis communications.
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Seit 1996 liefert comm:unications höchste Qualität in allen PR-Bereichen. Für unsere Kunden entwickeln wir PR-Strategien und Creative Content. Wir konzipieren Botschaften und Stories. Wir punkten mit Kontakten, reichweitenstarker Medienarbeit, Video-PR und Social Media. Wir bewegen mit Marketing-Aktionen, PR-Events und Awareness-Kampagnen. Spezialbereiche sind systemische CEO-Beratung, Litigation PR und Krisen-Kommunikation.
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