At comm:unications, quality has been an integral part of our daily work for many years.
Media Training: Why Expertise Alone Isn’t Enough for Successful Media Appearances
Whether it’s an interview in a daily newspaper, a live radio discussion, or a TV appearance—any company that maintains a public profile must do more than just demonstrate expertise. It’s crucial to break down complex topics into understandable terms, convey messages clearly, and respond confidently to critical or unexpected questions.
Survey: How well are companies prepared for NIS2 in terms of communication?
Take our 5-minute survey and help us find out how far Austrian companies have actually come in terms of cybersecurity and crisis communication.
Why Interviews Are More Than Just a Q&A Session
Interviews are an important tool in corporate communications and positioning. In conversations with journalists, experts can explain complex topics in an accessible way and comment on current developments. This strengthens the interviewee’s credibility and increases the visibility of the organization and the topics being discussed.
Der springende Punkt 03/26
Fresh Perspectives on PR: Between Cybercrime and AI Opportunities Dear Readers, Spring brings new energy and a renewed sense of activity—and in the world of communications, too, major issues are driving change. Cybersecurity is becoming a top priority for many companies, as cyberattacks are not just an IT issue but also require a strategic communications […]
The Five Most Important Tips for Professional Press Photos
A good photo conveys a message, strengthens the brand, and often determines whether content is noticed at all. After all, no press release, social media post, or article can do without visual support these days.
Cybersecurity is not purely an IT issue – crisis communication restores trust
In the event of a cybersecurity incident, and especially in the case of ransomware attacks, it is not only important to respond quickly from a technical perspective, but also to communicate strategically just as quickly.
Der springende Punkt 12/25
A year marked by political and economic uncertainty has shown once again how crucial professional communication has become. Especially in challenging times, targeted communication provides guidance, builds trust and raises awareness of issues. That’s why this newsletter is all about professional communication. We show you how to master the coming year with smart strategies, relevant messages and creative approaches.
AI and sustainability: Communicating responsibly, acting consciously
Artificial intelligence (AI) is no longer a topic for the future, but an integral part of our everyday working lives – including in the communications and PR industry. Publicly available, free and often pre-installed AI programmes make using AI easier than ever before. But one thing must not be forgotten: every virtual exchange consumes real resources. As communications professionals and as human beings, we are responsible for how consciously we use AI and how resource-efficient we make our processes.
