Start the new year on the right foot with effective communication

Dear readers,

A year marked by political and economic uncertainty has shown once again how crucial professional communication has become. Especially in challenging times, targeted communication provides guidance, builds trust and raises awareness of issues.

That’s why this newsletter is all about professional communication. We show you how to master the coming year with smart strategies, relevant messages and creative approaches.

Look forward to inspiring insights – from cybersecurity to visibility in AI search results.

Sabine Pöhacker, Sarah Krasser-Fuchs
and the comm:unications team

GEO in PR: Greater visibility in media relations
SEO meets AI – a hot topic in PR. Optimising website content for generative AI systems is becoming increasingly crucial for attracting attention on the web. And what may come as a surprise to some is that traditional media relations are regaining importance as a result. This is because articles in renowned media outlets are also considered trustworthy sources by AI systems. Strong media relations and a presence in quality media such as ORF, Die Presse and Der Standard therefore not only strengthen the brand image, but also increase visibility in AI-generated search results. Read our blog post to find out how you can strengthen your digital visibility in 2026.

Cybersecurity for your company
Ransomware attacks, in which data is encrypted and only released again after a ransom has been paid, are becoming increasingly common. Studies show a high number of cyber attacks in Austria, with KPMG reporting in 2025 that one in seven attacks was successful. In an emergency, quick and transparent action is crucial, in addition to technical protective measures. It is therefore extremely important to develop a clear communication strategy in advance. comm:unications supports clients with comprehensive guidance, including crisis simulation workshops, and also guides you confidently through the process in the event of a crisis.

Hybrid press conference brings fibre optics to the media
A press conference is a powerful tool for relevant topics. It is no longer just a matter of on-site organisation – the preparation of content, the right wording, a precise briefing and, last but not least, a good relationship with journalists are crucial. This interaction is even more effective in a hybrid format – as demonstrated by the press conference organised by comm:unications for Open Fiber Austria (OFAA) at the APA press centre. This made it possible to reach media representatives from all over Austria and inform them about the latest figures on nationwide fibre optic expansion. The media response was impressive, with 80 clippings in print, radio and TV. We offer a look behind the scenes on our Instagram.

Three new PR projects for comm:unications
comm:unications was able to win the Austrian Conference on Spatial Planning (ÖROK) as a new client for text work and social media in a multi-stage tender process. The EU science magazine Horizon also relies on comm:unications. Most recently, the team placed an extraordinary article on the ‘smell of hell’ in the Kronen Zeitung newspaper and on Ö1 Science Arena. Another project that is particularly close to comm:unications’ heart is an EU Commission project: a comprehensive awareness campaign on victim protection, which will be implemented in spring 2026. A 360-degree communication campaign with events and creative content is planned. In total, comm:unications can already look back on over 30 EU projects.

Register now! Cybersecurity & Communication Workshop
An effective communication strategy is crucial for responding quickly and professionally in the event of a cybersecurity incident, especially ransomware attacks. In a workshop this spring, comm:unications Managing Director and communications expert Sabine Pöhacker, together with an experienced IT security expert, will explain which steps are important in preparation and how you can make your communication processes crisis-proof. If you are interested, please feel free to contact us now.

Sustainably packaged, safely disposed
Christmas is just around the corner and we at the agency are already busy wrapping gifts. We consciously use sustainable or reusable materials. Our client, the Association of Public Waste Management Companies (VÖA), is once again highlighting the importance of proper disposal during the Advent season: plastic-coated or metallic wrapping paper, glitter and tinsel belong in the residual waste. And it is particularly important to note that batteries that are no longer functional or have been used must not be disposed of in the residual waste, but must be disposed of properly – this is the only way to prevent dangerous fires in recycling plants.