PR surrounding the launch of the first comparison portal for sustainable investing: At a time when climate protection is receiving a great deal of attention, the question regularly arises as to where one’s own invested money is going. With CLEANVEST, it’s possible for the first time to harmonise your investments with your personal values. For the official launch of the platform, comm:unications provided support through strategic consulting, dramaturgy & wording, press materials, the organisation of a successful PR event and the handling of interviews. The media response was sensational: the press conference with 20 journalists on site and the media work in the immediate vicinity led to more than 50 positive reports on TV/HF, print and online with a total reach of 12 million.

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