A year marked by political and economic uncertainty has shown once again how crucial professional communication has become. Especially in challenging times, targeted communication provides guidance, builds trust and raises awareness of issues. That's why this newsletter is all about professional communication. We show you how to master the coming year with smart strategies, relevant messages and creative approaches.

Artificial intelligence (AI) is no longer a topic for the future, but an integral part of our everyday working lives – including in the communications and PR industry. Publicly available, free and often pre-installed AI programmes make using AI easier than ever before. But one thing must not be forgotten: every virtual exchange consumes real resources. As communications professionals and as human beings, we are responsible for how consciously we use AI and how resource-efficient we make our processes.

There is hardly any time of year that is more emotional, atmospheric, and communicative than Advent. For brands and companies, it is the perfect opportunity to create closeness and attention with creative communication measures.