Merry Christmas everywhere…?

Ladies and gentlemen,

Global crises, economic uncertainty and political instability – even though 2024 was a challenge for us all, we are starting the new year with confidence. What will come? What will remain? We are certain that AI, digitalization and new technologies will be among the major achievements for the economy and society, with communication, moderation and interdisciplinary collaboration becoming even more important. Resilience will also become more important. And to ensure that truth prevails over fake news, we are once again supporting the global organization “Reporters Without Borders” with our Christmas donation this year, according to whose report Austria slipped to 32nd place in 2024.

Nevertheless, we wish you a peaceful holiday season and a hopeful 2025!

Sabine Pöhacker, Sarah Krasser and the comm:unications team

PR tools for “ears and eyes”

The Austrian media service Observer alone currently lists 2,600 German-language podcasts – and the trend is rising rapidly! Even if podcasts enable companies to play out their topics to specific target groups via streaming services, the question arises as to whether it is worth creating your own format. It takes a lot of know-how to make the “radio on demand”, which is intended to generate conversions, attractive and entertaining. Video, on the other hand, has long since established itself: According to an international study, 91% of companies rely on YouTube Shorts, Instagram Reels and Facebook Stories. Videos ensure better findability in search engines and maximize the chance of backlinks from specialist portals and news sites. The comm:unications team will help you to make the most of this potential for your PR strategy!

7 Interviews

Interviews are the PR classic for conveying corporate messages authentically. Thanks to its profound text and media expertise, comm:unications was able to realize seven interviews for its clients in November alone, including in Der Standard, APA, Krone, Kurier, NÖN and the Salzburger Nachrichten. Even though the preparations are time-consuming, the result is profound. With media training, clearly defined key messages, comprehensive briefing and exclusive industry insights, our PR professionals support you in successfully getting your message across to the public. Get in touch with us today!

Best PR practice

With the call for a third broadband billion, the Open Fiber Association Austria (OFAA), which comm:unications has been supporting since 2022, was prominently represented in the media. The agency launched a media offensive to draw attention to the need for nationwide fiber optic expansion and access to gigafast Internet for all. This is because the fiber optic network, like roads or sewers, is part of our public infrastructure and is of the utmost importance for Austria’s digital future. With the help of targeted PR efforts, comm:unications was able to ensure broad coverage that convincingly positioned the demands of the Open Fiber Association Austria in the media.

Employer branding: evaluation platforms

A valuable tool for successful employer branding are review platforms, which enable companies to present their employer brand transparently and authentically. They not only offer valuable insights into employee satisfaction, but are also crucial for approaching potential talent. Curious to find out more? Read our new blog to find out how you can effectively integrate review platforms into your employer branding strategy.

Inside the agency: Safely through the Advent season

First aid can save lives! The entire agency team used the Advent season to brush up on their first aid skills. The Red Cross course is not only highly recommended, but was also a valuable team-building measure. Speaking of team building: comm:unicatons also offers culinary delights! We are looking forward to the joint Christmas party at the trendy Stuwer – and are sure it will be a festive evening with a good atmosphere and great moments.

With this in mind, we wish you a relaxing holiday season and a happy new year! Stay healthy and well prepared!