There is hardly any time of year that is more emotional, atmospheric, and communicative than Advent. For brands and companies, it is the perfect opportunity to create closeness and attention with creative communication measures.
Artificial intelligence has become indispensable. In this context, two new abbreviations are also circulating in the context of SEO, search engine optimisation: GEO and LLMO. These refer to the optimisation of websites and content for AI-generated search results with ChatGPT, Gemini, Perplexity and the like. A third of users now use AI tools instead of search engines – so it’s high time to take a closer look at GEO and LLMO. The comm:unications team not only explains the terms, but also provides tips on how to use them.
Search engine optimisation (SEO) is an indispensable tool for increasing your company’s online visibility and reaching more potential customers. And it pays off: over 90 per cent of all online experiences begin with a search engine query – and the majority of users stay on the first results page. With these six tips, we at comm:unications show you how to significantly strengthen your online presence.
For us, autumn is all about new things – new projects, exciting encounters and fresh ideas for successful communication. We accompanied a video shoot in France for our client adapa, gathered inspiring impressions at the Media Days in Vienna and were delighted to be interviewed by HORIZONT about the international PROI study on communication in corporate transformations.
Before you enjoy the summer and sunshine, we would like to quickly share a few highlights from our varied everyday PR work with you. Read on to find out how you can create real added value for your customers with PR events, influencer PR, media relations, radio and video PR, webinars and public affairs.
PROI Worldwide has published its Transformation Readiness Index 2025, for which 650 executives from over 30 countries, including Austria, were surveyed.
In times of digital marketing, social media and AI-optimized communication, print ads and paid collaborations in specialist media almost seem like relics of days gone by. But appearances are deceptive. Especially in highly specialized B2B sectors such as fire protection, building technology or industrial plant engineering, these classic formats still play a decisive role – if they are strategically planned and implemented.
In light of the high usage rates, there is no way around social media. As a strategic tool, social media helps to maintain relationships and attract attention. Those who strategically use and manage platforms gain a clear competitive advantage.
Our agency newsletter from March 2025 about artificial intelligence, successes through press releases and agency news.
The second AI conference of the agency network PROI, Public Relations Organisations International, took place in Warsaw in mid-March. Sabine Pöhacker and Sarah Krasser-Fuchs from the Vienna based agency comm:unications took part from the Austrian side. Around 40 agency representatives travelled to Poland’s capital to spend two days on a deep dive on artificial intelligence. Where do Europe’s leading PR agencies stand?
comm:unications has been providing high quality PR services since 1996. For our clients, we develop PR strategies and creative content. We create messages and stories and score with contacts, media relations, video PR and social media. We get things moving with marketing campaigns, PR events and awareness campaigns. Our specialities are systemic CEO consulting, litigation PR and crisis communications.
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Seit 1996 liefert comm:unications höchste Qualität in allen PR-Bereichen. Für unsere Kunden entwickeln wir PR-Strategien und Creative Content. Wir konzipieren Botschaften und Stories. Wir punkten mit Kontakten, reichweitenstarker Medienarbeit, Video-PR und Social Media. Wir bewegen mit Marketing-Aktionen, PR-Events und Awareness-Kampagnen. Spezialbereiche sind systemische CEO-Beratung, Litigation PR und Krisen-Kommunikation.
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